Ghost mannequin photography is a simple and effective way for a clothing
photographer
to show off the outfit. Mannequins help your product maintain its
original shape so that buyers can imagine the outfit for themselves without
being influenced by the appearance of the model in the outfit, as is common in
the product photography lifestyle.
However, mannequins can be annoying, so there's a simple solution: you can
create a ghost doll effect in your product images.
Reasons for such a popular type of product photography:
·
Bridging the gap between online and
offline so users can see clothes the way they see them.
·
Minimizing potential buyers' doubts
about spare parts - after seeing the Ghost Mannequin photos, consumers can
better imagine such outfits.
- Limitation:
- Post-processing
is usually quite expensive and time-consuming.
- This
photographic equipment is expensive, especially for next-generation photo
dolls with magnetically interchangeable parts.
- Not
suitable for beginners in terms of lighting settings. Hence, online shop
owners are advised to hire professionals who provide ghost mannequin
services for the highest return on investment.
- Advantages:
- Easy
to set up with minimal and inexpensive accessories such as clips, pens and
double-sided tape.
- These
photos create dynamic and action-packed live images, contrasting the lifeless
flat position.
- Can
be combined with appropriate props, accessories and elements to create an
overall picture.
The most common uses of Ghost Mannequin Photo Layout
This technique is commonly used to create commercial images of:
Upper part: T-shirts, Shirts, Vest, jackets, etc.
Lower part: Jeans, Pants, Shorts, etc.
Other parts: Gowns, hats, etc.
In general, ghost mannequins are most likely to be used for premium
clothing e-commerce stores, where the products are rich in fine details. Coats,
jackets and outerwear also require the use of ghost figures - because larger
items don't look comfortable in a flat format.
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